Checked 3 Nov 2026 · prepared for Space Dinosaurs / Momentum

Your free-scan page records nothing. Ads sent there today would buy blind clicks.

Three things to fix before the first dollar of the $5,000 goes to Google.

Found

momentum.spacedinosaurs.com fires zero tags

Loaded in a clean browser and watched every network request: no GA4, no Google Ads, no HubSpot. This is the "Analyze My Site" scan, the offer your brief names. A scan started from an ad would never show up as a conversion, and Google's bidding would have nothing to learn from.

Momentum free scan page, no tracking requests fired
Fix: add the same GA4, Google Ads and HubSpot tags your main site already loads; fire a "scan started" event on Analyze My Site, and carry the gclid into HubSpot with the scanned URL.
Found

Two GA4 properties collect on /momentum

www.spacedinosaurs.com/momentum sends hits to G-DWPJC3427F and G-6MW1D85CMJ, plus Google Ads AW-17943007563. Two properties means two different session and conversion counts for the same visit.

Fix: pick one property as the record, link it to Google Ads, and import only its key events.
Found

A scan is not a qualified lead

"No email wall before the scan" is right for conversion rate, but it means most scans are anonymous. Optimizing Google on scans would chase volume, not $5M–$100M retailers.

Fix: primary conversion = discovery call booked (HubSpot meetings), sent back to Google Ads as an offline conversion with the scanned store's URL; scans stay secondary for learning.
$5,000 a month, all in
Google Search media (exact and phrase, high-intent only)$4,000
Management, billed hourly at $40, capped at 25 hours$1,000
Setup fee$0
First 30 days
  1. Tags on the scan page, one GA4 property, booked-call offline conversion live and tested.
  2. Three tight ad groups: CRO agency alternatives, Shopify Plus optimization, ecommerce site audit.
  3. Negative list built before launch (jobs, courses, free tools, "how to").
  4. Search-term review twice a week; spend shifts to whatever books calls.
  5. Every Friday: spend, scans, booked calls, cost per booked call, what changes next.
I run the account myself. No team, no retainer.

Day one is the scan-page tags, so the first click is already measured.

Joe Smith · JJSmith Group · Bardstown, Kentucky (Eastern)